Featured Post
MUSCLE INSIDER At Arnold Classic
By: Scott Welch Well if I wasn’t the most controversial man in the bodybuilding industry before, I certainly am now! After only 2 days down here at The Arnold Classic, it seems like every magazine owner in the bodybuilding industry is more than “concerned” over the launch of MUSCLE INSIDER. Why is this the case? With an ad to editorial ratio of 75% editorial to just 25% advertising (as opposed to the usual 50% editorial to 50% advertising), MUSCLE INSIDER has completely changed the game. We’ve more than upset the comfy “business as usual” approach the bodybuilding... Read more »
COMPANY PROFILES
Supplement Law
Dietary Supplement Safety Act S. 3002
By: Johnny Justice Yes, that IS a picture of Judge Judy! Nearly every supplement company in the industry is afraid of a new bill that might be passed. This bill is called the “Dietary Supplement Safety Act, S. 3002″ and if it’s approved, it will... Read more »
Supplement Profile
Glycerol: Diuretic or Hydration Nutrient?
Question: I’ve noticed that many endurance athletes use glycerol to hydrate themselves for a race. I’ve also read that some bodybuilders use it as a diuretic. How can it be used for two completely different uses? Answer: Very good question! Loading... Read more »
New Product Release
SAN Releases LAUNCH
By: Scott Welch BASc (Nutrition) CAAP (Advertising) I first saw LAUNCH at the LA FITEXPO several weeks back and it’s a very interesting product. SAN is owned by Matt Boldt who is a biochemistry and ergogenic expert from Germany. His products have always been... Read more »
Supplement Research
Glycerol: Diuretic or Hydration Nutrient?
Question: I’ve noticed that many endurance athletes use glycerol to hydrate themselves for a race. I’ve also read that some bodybuilders use it as a diuretic. How can it be used for two completely different uses? Answer: Very good question! Loading... Read more »