Ellen DeGeneres and Bayor Team Up
September 25, 2008
Ellen DeGeneres and Bayor Consumer Healthcare (makers of One A Day multivitamins) have teamed up to issue a call to action for women nationwide to take an active approach to help maintain their own breast health through the “One A Day Women’s Wake-Up Call” program.
The One A Day Women’s Wake-Up Call Program
During September and October, the “One A Day Women’s Wake-Up Call” program offers everyone the opportunity to go to the One A Day Website and register to have a free personalized phone call from Ellen DeGeneres sent to their friends and loved ones to advise them about the simple things they can do to help support their own breast health. The goal of the program is to reach as many women as possible by the end of October. In addition, One A Day will make a donation to The Breast Cancer Research Foundation to help fund innovative clinical research and also increase public awareness about the importance of doing simple things to support good breast health.
“This is such an important and exciting program for One A Day,” said Jay Kolpon , Vice President, Marketing, Bayer HealthCare and a guy that loves breasts indeed. “We believe that sending or receiving a telephone or email message about this vital health issue will help empower women nationwide to take an active role in supporting their breast health. And, we couldn’t have better partners in this effort than Ellen DeGeneres and The Breast Cancer Research Foundation because they share our strong commitment to women’s health.”
In addition to signing up to send a Wake-Up Call, women should get an annual mammogram, conduct self-exams and take One A Day Women’s multivitamins formulated with twice the daily value of vitamin D. Emerging research suggests that 1000 IUs of vitamin D per day can help support breast health.
“On behalf of The Breast Cancer Research Foundation, I’m thrilled that One A Day is issuing the ‘One A Day Women’s Wake-Up Call’ because raising awareness of breast cancer, the most commonly diagnosed cancer among women in the United States other than skin cancer, is only half the battle. Women also need to take action, and this program can help them do that. Early detection can save lives.” said Myra Biblowit, President, The Breast Cancer Research Foundation.
“Every 3 minutes a woman in the U.S. is diagnosed with breast cancer. On behalf of all the dudes reading SupplementGenius.com that absolultely love breasts, I think this is a fantastic initiative. I love breasts (and asses) and support any cause that helps keep more breasts healthy, firm and cancer free! To help the cause, I’m encouraging my readers to ‘reach out’ to women and get involved in breast examinations. To lead by example, I’m volunteering 10 hours per week to teach proper breast examinations to qualified women that need assistance. Send photos to genius@supplementgenius.com.” -SupplementGenius.com
SOURCE: PR Newswire
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