BSN Wins 6 Awards!

October 15, 2008

At this year’s Olympia weekend, the annual 2008 Bodybuilding.com Supplement Awards took place which were based on over 200,000 consumer votes for these awards. BSN reigned supreme by winning more categories than any other supplement company!

BSN won the following 6 categories:

  • Brand Of The Year
  • Creatine Product Of The Year – CELL MASS
  • Energy Supplement Of The Year – ATRO-PHEX
  • Muscle Builder Of The Year  - N.O. XPLODE
  • Nitric Oxide Product Of The Year - N.O. XPLODE
  • Best Weight Gainer Of The Year – TRUE-MASS

I would have awarded them “Best Labels Of The Year” but Universal inched them out of that win by one place. However, not to dampen their win but I wouldn’t have had their “Atrophex” product even in the energy supplement category as it’s a fat burner. In that spot, I would elected to put their Endorush RTD in the race. But of course, that’s just one bald man’s opinion!

Do You Remember The Bad Press BSN Faced IN 2008?

The bad press involved their three main products possibility not actually containing a rare type of creatine that they listed on their labels called CEM3. I first read about this on the blog Inside Bodybuilding which also gave the link to the actual lawsuit (see SupplementPolice.com to view the lawsuit).  But BSN did NOT hide behind the scenes and pretend the bad press didn’t exist. They issued a press release right away that addressed the negative claims being made against them like a true leader would. Now I’ve never worked for BSN and I don’t kiss anyone’s ass in the supplement industry, but I must applaud them on being a company that seems to be true to their fans. Companies like BSN , Cytosport , OptimumUltimate Nutrition and a few others are what I consider to be some of the “good guys” of our industry and their popularity is reflected by this business approach. 

Comments

Got something to say?