APPULOSE Claims Challenged
October 21, 2008
In the U.S when a supplement company makes exaggerated claims, usually two things happen:
- Their product sales increase substantially.
- A competitor lodges a complaint with the ESRP (Electronic Retailing Self-Regulation Program).
The ESRP is a non-profit organization that volunteers to do the job of regulating various advertising claims so that the FTC doesn’t have to. This is meant to allow the supplement industry to regulate itself rather than have the government do so. This is a great program for the FTC since they’re way too busy with other “more pressing” issues than to bother with the supplement industry. However, the FTC will get involved right away if a fraud is involved such as was seen in the recent Hi Tech Pharmaceuticals case.
NVE Pharmaceuticals Claims Challenged
Well The ESRP served recently hit NVE Pharmaceuticals, markers of the world famous Stacker 2 fat burner and manufacturers of many of the mini energy shots you see floating around on the market. But it was not Stacker 2 or an energy shot that the ESRP was concerned with it was their Appuloss Herbal Dietary Supplement.
Claims being challenged included:
- “Appuloss immediate release granules help burn fat on bellies, hips, thighs, and butts while busting energy.”
“When combined with caffeine these two powerhouse ingredients (Epichasine™ and EGGG) have been reported to enhance fat oxidation, stimulate thermogenisis, influence body weight and body composition via changes in EE(24-hour energy expenditure)” - “Appuloss Diet is a unique proprietary complex of the most pivotal thermogenic agents internationally studied.”
At the outset of the ERSP’s inquiry, a representative of NVE was granted a short extension to allow for written response to the claims at issue but none was received. The ERSP has now referred its inquiry to the FTC.
SOURCE: Natural Products Marketplace
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One Response to “APPULOSE Claims Challenged”
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I bought Appuloss today and i saw a website stating that this product isn’t good. They said that the ingredients in the pills aren’t good. My question to you is this product good.