Super Green Tea
June 26, 2009
A company called “Blue California” has launched a 95 percent EGCG tea extract! This is their first EGCG (Epigallocatechin gallate) product. EGCG is the compound in green tea responsible for its ability to raise metabolism and the one most supplement companies add to their diet pills just to allow them to “legally” claim that their product helps users lose fat via an increase in the number of calories burned. However, green tea has actually never been shown to cause weight loss on its own. Anyway, Blue California’s other green tea extracts are L-theanine (98 percent), Natural Caffeine (99 percent) and Green Tea Extract (98 percent). The new offering is taste, color and odor-free and Blue California emphasized its low in cost.
“We have studied the market and we are confident that our ingredient will compete in quality with the best in the market but at a much better price,” executive vice president, Cecilia McCollum, told NutraIngredients-USA.com. “It can be used in beverages, functional foods, cosmetics, topical creams as well as cosmeceuticals, weight loss dietary supplements and antioxidant/anti-aging formulas,” McCollum said the US market would be the primary focus but international potential existed. “Many of our major customers have divisions in Europe, Latin America and Asia, thus, finished products with this ingredient will be available throughout the world,” she said.
Growing consumer awareness and education was creating a market where consumers expected more from functional ingredients, she observed.
“There is a growing need for higher-purity and quality ingredients,” she said. “With this economy consumers are learning to spend their money wisely and manufacturers have learned painful lessons from using lower quality materials in order to reduce costs.”
SOURCE: Nutraingredients.com
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