ABB Signs IFBB Pro Charles Dixon
May 19, 2009
IFBB Pro Bodybuilder, Charles Dixon has joined American Body Building’s (ABB) team of athletes. Competing in the Light-Heavyweight Division, Charles won his Pro Card at the 2007 NPC Nationals held on November 17th in Dallas, Texas. From there, he went on to place 4th in his debut as an IFBB Pro. That was at the 2008 Shawn Ray IFBB Men’s 202 & Under Pro Bodybuilding Championships held in New York on May 10, 2008.
“Charles brings a long history of contest success to the ABB® Team,” said Bob Corbett, Tradeshow & Athletes Manager for American Body Building in Aurora. “From his first big win at the 2003 NPC Junior USA Championships in Charleston to his plans for the future, we’re excited about following Charles’ continued progress as an IFBB Pro Bodybuilder and ABB® Athlete.”
ABB® has been known as The Force in the Gym® since 1985, and has introduced a number of impressive firsts in ready to drink performance. Along with formulating the first performance carbohydrate drink and the first all-protein performance drink, American Body Building introduced the original power activator drink with Blue Thunder®. All of these drinks continue to be produced with a comprehensive line of other RTDs at company owned and operated manufacturing facilities.
Glanbia Buys Optimum Nutrition For $315 Million
August 25, 2008
By Scott Welch
One of the biggest stories the supplement genius has seen in 2008 is the acquisition of Optimum Nutrition by one of the largest whey-protein manufacturers in the world. The company that has bought Optimum is called “Glanbia” which is headquartered in Ireland but has divisions around the world including Canada, U.S., Europe, U.K. and Nigeria to name a few. Glanbia employs 4.900 people and just last year their revenues totaled $2.2 billion which gives you an indication of just how large they are! Optimum is easily the top-5 largest sports nutrition companies in the U.S. and Canada right now with brands ‘Optimum Nutrition’ , ‘Gold Standard 100% Whey’ and ‘AMERICAN BODY BUILDNG (a.k.a. “ABB”) leading the pack. The total consideration for the acquisition is $315 million dollars.
Optimum Nutrition
Optimum has been in the supplement business for 22 years now and is owned by Mike and Tony Costello. They have 4 state-of-the-art production facilities occupying over 500,000 square feet of operating space and are the only sports nutrition company to manufacture their own supplements in every product category they’re in. For the U.S. market, they also have their own distribution company which ensures that they have strong market presence and also helps them keep their costs low. It is with this combination of manufacturing and distributing their own supplements that Optimum has been able to offer high-quality products at an affordable price. They have three operating facilities located in Illinois, South Carolina and Florida employing 387 people. Last year, they generated $185 million in revenue with and $32 million operating profit.
John Moloney, Glanbia Group Managing Director, said:
“This is an exciting acquisition for Glanbia as it gives us a leading position of scale in a fast growing segment of the nutrition market. It is a close strategic fit with our core areas of expertise in whey and sports nutrition and brings us up the value chain into consumer markets. Optimum also fits very well with the Group’s stated growth strategy and ambition to continue to internationalise our business. The transaction is expected to be earnings enhancing from this year.”
Kevin Toland, CEO and President of Glanbia USA, said:
“Optimum is a strong business with an excellent track record and reputation in the sports nutrition market, particularly in the USA. The company has strong brands and a broad distribution network in an attractive market segment. We have a long standing relationship with Optimum and its leadership team and are delighted to welcome them to the Group. We look forward to growing and developing this business together into the future.”
Full Press Release click HERE.
Optimum Nutrition Releases New NO Product
June 1, 2008
Bodybuilders and strength athletes live for the pumped-up feeling that comes with intense weight lifting. The physiological precursor to the ‘Pump’ is nitric oxide (N.O.), a cellular gas that dilates vessels to increase the flow of blood, oxygen and nutrients to muscles. For those involved in resistance training, this increased blood flow also facilitates the clearing of metabolic waste that can bring on fatigue during a workout.
Numerous studies have identified the conditionally essential amino acid arginine as one of the most effective N.O. activators. This is precisely why Optimum Nutrition included 3 grams of arginine compounds in every serving of their new Vassive N.O. Formula-X sustained release tablets. There are other N.O. activators, of course. The ‘X’ was used in the product’s name as a Roman Number 10 to highlight the number of N.O. promoting compounds present in each tablet.
“Along with arginine, Vassive N.O. Formula-X contains nine additional ‘pump-potentiating’ compounds,” said Phil Brown, a Food Scientist at ON’s Aurora Product Development Laboratory. “Citrulline malta (Editor’s Note: I think he meant “Malate”), quercetin, American ginseng and rhodiola extracts, histidine, cnidium monnier, norvaline, pomegranate and theobromine have been specifically formulated to work synergistically with arginine and promote muscle fullness and vascularity for an extended period.“
Founded in 1987, Optimum Nutrition is recognized as an innovative manufacturer of premium sports supplements. The company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive line of liquid, powder, energy bar, capsule and tablet products. ON owns and operates state-of-the-art cGMP-approved manufacturing facilities to assure the highest standards of quality and consistency.