10 Best Selling Supplements
November 18, 2008
Ever wonder what the best-selling supplements are? Well according to a recent survey, the below supplement categories are ranked in terms of their sales from highest to lowest.
Multivitamins- Sports Nutrition Powders/Formulas/Fat Burners
- Calcium
- B Vitamins
- Vitamin C
- Glucosamine/Chondroitin
- Homeopathics
- Other Vitamins
- Fish/Animal oils
- Coenzyme Q10
SOURCE: Daily Comet
New Joint Drink
July 30, 2008
By Scott Welch
A company based in Cincinnati called ELATIONS (http://www.elations.com ) has just launched what has to be the world’s first “Joint RTD”. Yes, I guess there’s no room left for energy drinks so this company cleverly went a different direction. With 78 million baby boomers who are unwilling to grow old physically, mentally and emotionally (and who hate taking so many fucking pills), I’m willing to bet my Ron Jeremy collection that it will pay off! 
The RTD beverage is a supplement drink containing Glucosamine, Chondroitin, and Calcium for healthier joints and bones. “Our research shows that many people want healthier joints to continue their active lives, even as they get older ,” says Mike Burton, Marketing Director over at ELATIONS. “Now people can get those benefits from these attractive, portable little bottles of a refreshing, great-tasting drink that can be part of their daily routine rather than from unpleasant pills that they dread taking. “ Elations beverages are available in two flavors - raspberry white grape and cranberry apple. The bottles are sold in six-packs and individually. The ELATIONS product was originally developed and tested by Procter & Gamble (P&G). Some of the people responsible for its development started their own company and have licensed the technology from P&G.
SOURCE: PR Newswire
Scientists Develop Cranberry Protein Powder
June 1, 2008
A new cranberry protein powder can allow food and drink companies to add protein to their products without turning to the usual dairy or soy sources, says its manufacturer.
AHD International, a US firm that says it focuses on new-to-market ingredients, claims to be the first company to be tapping into the protein potential of cranberry seed.
As well as protein, the company said its new Luravida cranberry powder is a good source of fiber, and also contains omega 3, 6 and 9. Applications it can be used in include baked goods, snacks, bars, smoothies, protein blends and dietary supplements.
The cranberry protein powder is produced using a patented cold extrusion and filtration process from the seeds of the American cranberry. No enzymes or extraction solvents are used in this process, said AHD.
Composition
The new ingredient contains 23-30 percent protein, 5-20 percent soluble fiber and 40-47 percent insoluble fiber.
It contains one percent omega 3, one percent omega 6 and 0.75 percent omega 9, and is also said to be rich in flavonoids.
AHD said its powder also has a full amino acid profile, including tyrosine (0.5-2g/100g), glutamic acid (5-7g/100g), phenylalanine (1-3g/100g), glycine (1-3g/100g), alanine (1-3g/100g) and cysteine (0.3-2g/00g).
The cranberry powder also contains potassium (5000-5600ppm), calcium (1400-2500ppm) and iron (30-80ppm).
Market niche
AHD president John Alkire said he believes the new product will find a niche in the protein ingredient market.
“The main protein sources have so far been from dairy or soy. But manufacturers are always looking for new ways to differentiate their products, and making ‘cranberry protein’ claims on their products will be one way of doing this,” he told NutraIngredients-USA.com.
Nestle & Jamba Juice Partner to launch new RTDs
June 1, 2008
Nestle the world’s largest food and beverage company, and Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, today announced the launch of a line of Jamba(R) ready-to-drink beverages made with real fruit and boosted with extra nutrients.
Jamba Smoothies and Jamba Juicies are now available in major grocery retailers, convenience stores and select Jamba Juice store locations in eight Western states: California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado. Confirmed retail accounts include Target, Safeway, Albertsons, Ralph’s, 7-Eleven, Raley’s, and Walgreens.
“This is the first step in our strong partnership with Nestle,” said Paul Coletta, senior vice president, marketing and brand development at Jamba. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”
“The response from accounts has been outstanding,” said Steve Presley, vice president, general manager premium ready-to-drink, Nestle Beverage Division. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”
The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.