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WELCH PUBLISHING Is Born

By: Scott Welch

It’s time to move over WEIDER PUBLISHING. Make room RK PUBLISHING. Time to go back to NYC Advanced Research Press! There’s an uncensored magazine publishing company now in the game and it goes by the name of WELCH PUBLISHING. If you’re a bodybuilding magazine owner, then you already know who I am and you already know what MUSCLE INSIDER is all about.

Things You May Already Know About MUSCLE INSIDER:

• It has nearly 50% less ads than ANY bodybuilding magazine.
• It’s being distributed in 41 Countries.
• It will debut at The Arnold Classic inside a 40-foot booth space standing 16 feet high! You’ll see us in the front row at the front entrance this Friday.
• It contains 164 pages with 75% editorial - a record in this industry.
• We have the best writers in the industry on board which happen to be some of the most costly too! Writers such as: Dr. Scott Connelly, Dr. Ann De Wees Allen, Dr. Ken Kinakin, Dr. Rick Silverman, Charles Poliquin, Chris Aceto, Will Brink, Vince Andrich, Charles Glass, Michael Mooney, Layne Norton, Dave Palumbo, Rehan Jalali, Mark Gilbert, Nathan Hinks, Johnny G, Lauren Jacobsen, Don Gauvreau, Scott Abel, Bryan Haycock, Larry Pepe, Lonnie Teper, Lyle McDonald, Greg Kovacs, Stuart McRobert, Brian Batcheldor, Milos Sarcev, Nicole McPherson, Scott Welch, Dan Kennedy, AJ Roberts, Maxx Scholz, Stephen Adele, Su Mosebar, Janet Lok, The Informant, and Mario Mavrides.
• MUSCLE INSIDER will be the most expensive magazine on newsstands at $9.99 an issue! Yes, it costs a lot of money to put a magazine together with this much editorial and with writers that are the best in the industry.
• Our pages also feature the very best photographers in the world and the top physiques in the business. Stars like Arnold, Jay Cutler, Dexter Jackson, Phil Heath, Victor Martinez, Branch Warren and many others will keep you glued to every page.
• We do not censor our writer’s opinions. If one of our writers hates something, we let them say so!
• Our interviews with top bodybuilders are not “ghost written” by staff writers to “sound like” the pros themselves. We know this is very common in the industry, but in our books it’s lying to the fans.
• ATTENTION COMPANY OWNERS: We will not be controlled by any advertiser! We’ve set our magazine up with a 5-year business plan and will not censor content just to keep “fat cat” advertisers happy. If you’ve got great products which consumers love, you’re likely already in our good books and we’ll do everything we can to help you. But if you’ve been ripping off bodybuilders with your garbage products, the buck stops here boys…

Scott Welch Writes For DXL?

By: Scott Welch BASc (Nutrition)

I scrambled all day last Saturday just trying to get everything finished for my design team before we printed 100,000 copies of MUSCLE INSIDER last Friday. I had to make a pit stop in at my local POPEYE’S store here on Yonge st. in Toronto to get some supplements for a “Rating The Gainers” article photo shoot Martin PIllmajer was doing for us. Ya see, in Canada it’s very hard to find a great selection of supplements at the various health-food stores and POPEYE’S seems to beat most of them on terms of price and selection. So, I made one clerk very happy Saturday as I bought almost $500 worth of products! When I paid for the supps, I was given a FREE copy of British Columbia-based “DXL” magazine (on right) which if you don’t know is owned by the supplement company Nutrabolics. This magazine comes out now once per year now and seems to have a real MMA focus lately. It was a funny coincidence because just the day before Jayson Wyner (co-owner of DXL/Nutrabolics) sent me a message on facebook asking me if I was interested in having him write for my magazine MUSCLE INSIDER! Now why would Jayson want to write for MUSCLE INSIDER when he already owns his own magazine? I guess he knows a good thing when he sees it!

Who Writes For DXL?

When I looked through DXL, I didn’t recognize many of the writers as I read over the articles. So I went to the masthead and looked under the “CREDITS” section and under “Contributers” it lists their many writers.

• I recognized Bryan Haycock as he’s one of the top guys in the game and a good choice of writers (he also writes for my mag MUSCLE INSIDER).
• I recognized Jayson Wyner, as I said he’s the co-owner of DXL/Nutrabolics.
• I recognized Rodney Dupont, he’s the other owner of DXL/Nutrabolics.
• I also recognized Aaron Hefter.

Scott Welch Listed In Masthead of DXL?

But the real shock took place when I got to the bottom of a list of writers names. At the end it lists “SCOTT WELCH”. What the fuck? My name is listed here? Hmm I write for DXL now? Could there be a second “Scott Welch” lurking about the fitness industry, testing supplements out, writing bodybuilding stories, being the watchdog of the supplement industry? Could this same Scott Welch also be living in Canada and writing for DXL magazine? If not, then I guess all I can do is say thanks to Rodney and Jayson at DXL for the free exposure! In an effort to make MUSCLE INSIDER the top bodybuilding magazine in the industry, I look forward to meeting the team at Nutrabolics at The Arnold Classic and thank them for helping me get the word out. Both of our booths are front row at the front entrance of the show, right beside each other! See ya there.

Musclehedz Christmas Cartoon

By: Scott Welch BASc (Nutrition), CAAP (Advertising)

Sorry for the delay on posting the weekly Musclehedz cartoon folks. In preparing for the new year, I’ve had to take time away from Supplement Genius to move into larger office space. I’ve also brought on additional staff to bring you some new projects in 2010 that I can’t wait to tell you more about. But for now, here’s a belated Christmas theme Musclehedz cartoon that should put a smile on your face. Hope you enjoy and I hope that 2010 brings you a Christmas tree lower back of your own!

My First Job In The Supplement Industry

By Scott Welch, BASc (Nutrition), CAAP (Advertising)

1996 was the year I first broke into the business side of the fitness industry. I was still a student at Ryerson University where I was studying Nutrition. I had delusions of one day becoming a pro bodybuilder and thought that learning everything I could about nutrition would be one of my “secret weapons” to rising up the ranks. At the time, I didn’t know that the real “secret weapons” the pros had were found in tiny glass bottles with images of little horses on the sides with strange names like Winstrol-V and Equipoise. University was great but I wanted to find a part-time job that would allow me to network with people on the business front of bodybuilding.

Scott Welch Gets A Job At MuscleMag International

So in the spring of 1996, after bugging and bugging I finally landed a part-time job working for MuscleMag International. I was hired by Robert Kennedy himself (or “Bob” as everyone called him) and I must say, it was one of the best jobs I’ve ever had! I worked at his flagship retail store (pictured on left) where he put the magazine together upstairs, while downstairs he sold supplements, training equipment, weights, workout clothes, books, videos, gym chalk, posing trunks, posing oil and basically all things bodybuilding! In fact, they even had a tanning bed right in the store. In the background, bodybuilding training videos played over and over on an old TV set right above a fridge packed with RTDs! Store clerks worked out right in the store during their shift. It was a hilarious sight to see customers ask a clerk for help, only to have the clerk continue his set of barbell upright rows while talking them into a purchase!

What Went On Upstairs?

Like I said earlier, right upstairs from where I worked was where they actually put the magazine “MuscleMag International” together. Yes, right above the retail store, graphic designers were putting editorial spreads together, photoshoots were going on, phones were ringing with various bodybuilding journalists and show promoters, pro bodybuilders and hot fitness skanks were always strutting around looking to get “discovered” or at least  get a pic in the next issue! You name it, those walls likely saw it. Bob Kennedy and the Editor-In-Chief Johnny Fitness would venture “downstairs” through the store from time to time. Johnny Fitness (real name is Gino Edwards) would come down to see if we were working and not just sitting around and Bob Kennedy would come to just see how things were going or grab a prop or supplement that he needed for a photoshoot. Bob Kennedy was really nice to everyone that worked for him and was very welcoming to any customers that happened to be in the store at the time. Of course to help promote myself, I always made a point of asking Bob and Johnny about one pro or another. Each time I tried so hard to come across as anything but another stupid bodybuilder because deep down, all I really wanted was to work “upstairs” where my favorite magazine got put together!

Who Did I Meet While Working For MuscleMag?

Top pro bodybuilders, powerlifters, football players, WWE wrestlers and other stars were always coming from “upstairs” down into the store to buy their supplements and training gear. Truth be told, I took the job because I wanted to one day be a columnist for MuscleMag and be seen as their in-house nutrition and supplement guru! I read every book Bob ever wrote (yes, even his book “Girl Getting”) and owned every issue of MuscleMag in existence! I was a huge fanatic to say the least. Oh ya, back to the fitness “celebrities” I met while working there! Here they are:

• Ronnie Coleman (shared an assorted Subway sub with him)
• Trish Stratus (spoke with her many times)
• Triple H (talked over the low carb, high fat diet he was on at the time)
• Monica Brant (ate lunch with her)
• Stone Cold Steve Austin (had him phone my high school friends right from the store)
• Goldust (sold him a tub of Designer Whey protein)
• Mr. Perfect Curt Henning (sold him a bottle of Thermadrene and ephedrine)
• The British Bulldog (sold him Beverly Vitamin paks and tons of HotSkins clothing)
• Greg Kovacs (too big for most clothes we carried but always had his wife buy him Pro Tan and lifting straps)

Other notable fitness “stars” that popped into the store from time to time included: Henderson Thorne, John Simmons, Art Dilkes, Amy Lynn, Stacy Lynn (she managed one of Bob’s retail stores), Anthony “Wolf” Williams, Denise Paglia, Paul Dillett, Astrid Falconi, ”Big” Lou Tsuramus, Bob Weatherill, Nimrod King, Scott Milne (was a big EAS supplement user), Jason Marcovici, Scott Abel (top Canadian trainer), “Freaky” Freddy Antwi (the Candian version of Flex Wheeler), Greg Zulak, Johnny Fitness, and many others.

Meeting Bob Gallop From HYPERTECH

While working at MuscleMag, I met a guy named Bob Gallop. He and his wife Suporn (funny name for a lady when you think of it) owned a clothing line called HYPERTECH (pictured on right). Some would say the two of them made a living by copying well known workout clothes and offering them at a lower price. Unfortunately, the quality of the clothes was poor and the styles were a complete laugh! Anyway, Bob Gallop decided to start a supplement company called “Venice Beach Muscle Research”. He told me he saw how much money another new supplement company was making and wanted a piece of the action!

1997 - The Birth Of Venice Beach Muscle Research

Bob Gallop immediately teamed up with bodybuilding contest prep guru Scott Abel who had a great network of people to tap into. Scott Abel told Bob how much I knew about supplements and I was then hired to be a product formulator! On the Venice Beach Muscle Research team included WWE Superstar Trish Stratus (who Scott Abel discovered, whipped into shape and then first introduced to Bob Kennedy yet never got the credit), Laura Binetti, Dr. Ken Kinakin, Anthony “Wolf” Williams, Pro Jon Simmons,  Dr. Lonnie Lowery, Dr. Tracy Olrich, Trevor Timmons (of the Ottawa Senators), “Freaky” Freddie Antwi and several others. I still kept my part-time job at MuscleMag which I did on weekends, but now getting my school assignments done was even harder! But I was FINALLY working in the supplement industry…

My First Supplement Formulations

My first job was to formulate an advanced creatine product, a cell volumizing/anticatabolic product and a fat burner.

“This stuff’s gonna be the REAL deal. No hype or other bullshit claims we can’t back up. This stuff’s gonna really work.” Bob Gallop insisted.

Remember, at this time I was still just a student and had no previous formulation experience! So as instructed, I put together my first formulas. I did this simply by looking through bodybuilding magazines, popular supplement books and by looking at what was already on store shelves. I then went to the library and looked up the medical journals on each ingredient (remember folks, we didn’t have much of an internet back in 1997) to see if the science matched what these companies claimed their products did. Of course, it never did! So after sifting through the journals, I put some basic formulas together for each product, ran them by my biochemistry professors and then submitted them to Scott Abel. Scott then faxed them to Bob Gallop who called me up to discuss the formulas.

Did Someone Dial The Wrong Number?

When Bob Gallop called me, I was amazed at how little he knew about the supplement industry and the formulas he was about to bring to market. He looked over my formulas while shuffling through the fax pages and said:

“Although the formulas you came up with are really terrific Scott, they’re just way too expensive for us to sell. Let’s face it. None of us have any money but if we can make this work, we’ll all be rich. Now we need to just look at what doses of each ingredients other companies are going with and just do what they do. Besides, there’s no need to reinvent the wheel here Scott. Besides, it’s gonna cost a lot of money for all those ads we’re gonna need to get the products selling.” Bob Gallop explained.

I was now very confused. I thought they wanted to make supplements that actually worked? I thought we were supposed to be about “Research” I mean it’s in our fucking logo? I thought they wanted to be different from what’s mostly already on the market? I was already in articles that ran in MuscleMag posing as their “scientist” that worked with one of their athletes named Scott Milne to ensure his supplement stack was just right (see left - yes I had hair back then!). So of course being a stubborn, juiced up bodybuilder I got angry and insisted that the doses of each ingredient must stay the same and not be compromised. Bob Gallop kept insisting that he had to lower the doses of what I recommended to stay priced well with the competition. In some cases, this dose was less than 10% of the level that was in the actual research!

Scott Abel & Bob Gallop Fallout

A fallout then occurred between Scott Abel and Bob Gallop. Scott’s side of the story was that Bob Gallop said he now wasn’t going to give Scott any ownership of the Venice Beach Muscle Research supplement company. Instead, he was going to help promote Scott’s personal training business by recommending that customers hire Scott for the training system that would work best with “his” supplements. Scott Abel was furious. He insisted that Bob Gallop knew nothing about supplements and had none of the connections to the team that he had assembled. Scott called me up to tell me this and made it clear by the end of the call that he was OUT!

Can You Handle The Truth?

I now wasn’t sure what was going on anymore with Venice Beach Muscle Research. Then one Sunday afternoon, Bob Gallop showed up at MuscleMag with the products I formulated to show me how they looked. When I looked at the labels, the dosages used were a complete joke! There was not nearly enough of each ingredient to do what the research showed. I was devastated. When I brought this up with him, Bob Gallop taught me one of the most important lessons I’ve ever learned in the supplement business. Bob explained that there were 5 key people that needed to make money off the sale of all supplements:

1. The factory that made the products had to make their money.
2. The distributors that sold the products to the stores had to make money.
3. The retail stores like GNC had to mark up the price of the supplement to make their cut.
4. The magazines that ran the ads for the products had to make their money.
5. Lastly, he said he had to make “his cut for doing all this work!”

He then explained that if he used the dosage that the research supported for each ingredient, he would go broke in no time. He added that there was only so much money a person was willing pay for a supplement. He relayed that my formulas were indeed very effective, but they were way too expensive to sell.

“The fat burning formula you came up with is way more expensive than Ripped Fuel. It’ll cost people over 10 bucks a day just to use it!” Bob explained.

This was a valuable lesson to learn, especially at the mere age of 23! Unfortunately, it was a lesson that changed the way I looked at the supplement industry forever.

Protein Tea

By: Scott Welch BASc (Nutrition), CAAP (Advertising)

Scott Welch’s Prediction

Scott Welch To Write Column In NATURAL MUSCLE

By: Scott Welch BASc (Nutrition), CAAP (Advertising)

At this year’s Mr. Olympia, I had the privlage to meet Debbie Baigrie (pictured with me on the left) who’s the publisher of Natural Muscle. In case you’re unfamiliar with Natural Muscle, it’s a Florida based fitness magazine that’s been around gyms and health-food stores for over 12 years now! The magazine boasts a circulation of 65,000 fitness enthusiasts throughout the US and Canada and has an incredible following. Debbie came up to me while I was talking with Nathan Hinks and said she’s read my work here on SupplementGenius.com and the supplement updates I do daily on Facebook. She then said she loved my work and wanted to know if I’d be interested in writing a monthly column for their magazine!? Having been a fan of the magazine for many years I accepted the offer without a second thought. So I guess it’s a good time to now announce that I now have a monthly column in Natural Muscle! Yes, this is great news that I’m very proud of. The column is appropriately titled “Ask The Supplement Genius” and if you’ve liked reading SupplementGenius.com, you’re gonna love this new column. Each month I answer all your supplement questions and hold back no punches. Watch for the November issue right now in gyms and health-food stores everywhere.

SCOTT WELCH CONTACT INFO:

genius@supplementgenius.com

http://www.Twitter.com/WelchScott

http://www.Facebook.com/Scott.Welch1

Top 25 Worst Supplement Scams 2009

By:  Scott Welch BASc (Nutrition), CAAP (Advertising)

Over the last 15 years, I’ve worked for close to 20 of the top dietary supplement companies in the industry. To say I’m an “industry insider” is an understatement! I am THE industry Insider. You name the company, I’ve worked there or have friends who have. Over my career, I’ve travelled all over the world, met nearly every top fitness expert (yes, that’s me with Arnold) and have made literally millions of dollars along the way!

Is Scott Welch REALLY A Genius?

Yes, but a genius of only one thing - SUPPLEMENTS! The dietary supplement industry is truly all I know, all I have passion to learn about and the only field I see myself working in. If you came over to my house, you’d be more than convinced that I’m a supplement nut as my crib looks like a giant GNC store! There’s hardly a supplement I haven’t tried because one of the perks of my job is testing out supplements long before they’re released to the public.

The Scams I’ve Seen In The Supplement Battlefield

I’ve witnessed supplement scams that you wouldn’t believe unless you saw them for yourself! Steel bolts like the ones on the left being thrown into protein powder, maggots in protein bars, steroids added to supplements to make them work better, fake lab tests, doctors endorsing products they’ve never even tried, and even supplements laced with recreational drugs - I’ve seen it all!

Scams I’ve Seen This Year

To give you a taste of the scams I’ve exposed this year alone, I’ve put together a list of the top 25 worst supplement scams of 2009. Remember, this is just what I’ve uncovered this year! Here are some of the scams you’re about to be exposed to:

• Wanna know which supplement company had employees threaten to kill an FDA agent? This same company manufactured phony ecstasy tablets that were sold on U.S. streets!

• Wanna know which supplement caused Philadelphia Phillies pitcher J.C. Romero to fail a drug test?

• Wanna find out which supplement company CEO got 25 years of jail time?

• Do you know which NFL football player sued a Hollywood celebrity, GNC and Vitamin Shoppe at the same time?

• Did you eat any of the protein bars that were contaminated with salmonella? One company recalled so many of these contaminated bars that they went bankrupt afterwards!

• Did you know that Oprah Winfrey sued 40 supplement companies at once?

Below are the links to these and other shocking scams you won’t believe.

TOP 25 WORST SUPPLEMENT SCAMS 2009

25.  Olympics Hopeful Fails Drug Test

24.  Multivitamin Contains “Extra” Ingredients

23.  Supplement Company Gets Caught Selling Human Placenta

22.  Does Tribulus REALLY Work?

21.  Glucosamine & Chondroitin Ineffective

20.  Amphetamines Found In Supplements

19.  Diet Pills Spiked With Prescription Drugs

18.  Rite Aid To Pay $500,000 Fine

17.  American Cellular Labs Raid

16.  1 in 10 Supplements Contaminated With Steroids

15.  Supplement Causes J.C. Romero To Fail Drug Test

14.  Creatine Ethyl Ester Scam Exposed

13.  Melamine Found In Protein Powder

12.  74 Supplement Companies Get Hit

11.  200 Poisoned by Vitamin Supplements

10.  Metabolife CEO Sent To Prison

9.  BSN Lawsuit

8.  Supplement Company Selling Oregano Forced To Pay $25 Million Dollars

7.  NFL Player Sues Nikki Haskell, GNC, Great Earth, Vitamin Shoppe and more

6.  SNURF Hospitalizes 4 Teens

5.  Oprah Sues 40 Supplement Companies

4.  Protein Bar Recalls

3.  Airborne To Pay $30 Million Fine

2.  Hi-Tech Pharmaceuticals Lawsuit

1.  Owner Of Enzyte Gets 25 Years In Prison

SCOTT WELCH CONTACT INFO:

• genius@supplementgenius.com
• http://www.Twitter.com/WelchScott
• http://www.Facebook.com/Scott.Welch1

Blender Bottle® – The Rolls Royce of Shaker Cups!

This summer I was hanging out at my office with supplement researcher Don Gauvreau and we were testing out some of the new pre-workout supplements various companies have sent me.  Don leaned back and saw a collection of dozens of shaker cups I had on my office shelf.  He grabbed one called the “Blender Bottle” which I’ve been using for about a year now.  You see, aside from being a supplement blogger, I also consult for many of the top companies in the industry. Last year I helped the folks at Blender Bottle get their innovative product into Britain and they sent me some cash and a pile of them as a thanks. I love the product so I don’t mind saying good things about it. 

What Makes Blender Bottle so “Innovative”?

The secret behind the Blender Bottle is the patented Blender Ball, which is a springy wisk made from surgical stainless steel that moves freely through the Blender Bottle as you shake it. This ball pulverizes ALL the powder in the cup which mixes a shake as good as a blender would!  No kidding.  It also has a ultra-secure lid so that when you shake it (even upside down), your drink mix won’t fly all over your kitchen!  It’s much more expensive than ordinary shaker cups but it’s well worth it.

Why Are Supplements Causing Failed Drug Tests?

David Cornwell Theory - Some companies are eager to grab a share of that market and do so by spiking muscle-building products with ingredients that will work exceptionally well. “They put tainted products knowingly on the shelves to get the user to come back to that product, ” said David Cornwell, an attorney who represented Chargers linebacker Shawne Merriman in his appeal of a nandrolone positive in 2006. 

Howard Jacobs Theory - The raw materials, sometimes coming from China, may be contaminated with steroids or pro-hormones to start. Or cross-contamination occurs from other products. Attorney Howard Jacobs has brought a handful of suits against supplement companies on behalf of athletes. He said he found that “most are pretty reluctant to divulgue where they’re getting their raw materials. But a large percentage … come from China.” Editors Note: A program called “Informed Choice” has been developed which tests supplements to ensure that they are free of hormonal contaminants that may result in a positive drug test. Click HERE to read more on it.  

Scott Welch Theory - I agree with Howard and David’s explanations but I think there’s also third situation at play.  If you look closely, most of the positive drug tests have been for Nandrolone Metabolites. These metabolites have anabolic properties and are produced by taking the steroids Deca-Durabolin, Durabolin, Equipoise, Dynabolon, or Laurabolin. Unfortunately or fortunately (depends how you look at it) there’s a class of supplements called “nandrolone pro-hormones” which convert into Nandrolone Metabolites once they’re processed by your liver. Not all of these “pro-hormones” themselves are on the NFL, IOC, NHL, NBA, NCAA banned lists and many are sold over the counter as dietary supplements in the U.S. However, it’s very important to know that these supplements can raise nandrolone levels high enough to fail a drug test (because the urine test is ultra sensitive) but not high enough to get the performance-enhancing effects some pro athletes need to compete.  So in the event that a steroid using athlete is tested and fails, their coaches or the athletes themselves have a list of legal supplements that are nandrolone “pro hormones” which they bring forward in their defense to help get the athlete off the charges. They claim that they “unknowingly” took a steroid! I’m not saying that this is always the case but it does happen. 

SOURCE: SignOnSanDiego.com

SupplementGenius.com Read In 47 Countries

Thanks to serious supplement junkies like you, our readership has grown way beyond our expectations! In fact, since launching SupplementGenius.com this summer, we’ve had over 9,000 different visitors come to our site (well 9,411 to be exact). It’s obvious that readers like you are enjoying what we’ve been serving up. Well we had a meeting at our office in Toronto last night and looked over our web stats and we were shocked to also find out that people from 47 countries are reading our blog!  We wanted to take a moment and give a shout out to readers in the following countries and thank all of you for your support:

• Australia
• Austria
• Belgium
• Brazil
• Bulgaria
• Canada
• Chile
• China
• Costa Rica
• Croatia
• Denmark
• Finland
• France
• Germany
• Greece
• Hungary
• Iceland
• India
• Indonesia
• Ireland
• Israel
• Italy
• Lithuania
• Mexico
• Morocco
• New Zealand
• Netherlands
• Peru
• Philippines
• Poland
• Portugal
• Puerto Rico
• Qatar
• Romania
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Slovakia
• Spain
• Sweden
• Switzerland
• Thailand
• Turkey
• United Arab Emirates
• United Kingdom
• United States

Next Page »

• Recent Posts

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  • CYTOSPORT For Sale
  • GAME TIME Clinical Study
  • Scott Welch Writes For DXL?
  • Supplement Sales In Canada
  • Dietary Supplement Safety Act S. 3002

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