VPX Sponsors International Film Festival
October 24, 2009
VPX has sponsored the 2009 Ft. Lauderdale International Film Festival (“FLIFF”) as a product sponsor. FLIFF, which is now in its 24th year, will be showcasing over 200 films from around the globe. Filmmakers and celebrities will attend many of the screenings and events over the 23 day festival, which runs from October 23 – November 8. Parties and gatherings at area “hot spots,” on-board yachts, and on the beach will provide audiences an opportunity to rub shoulders with film talent and other movie buffs. The VPX/Redline products which includes Redline RTD®, Protein Rush®, Power Rush®, Redline Xtreme® and Zero Impact Bars®, will provide energy and nutrition to the filmmakers as well as the stars attending the event.
About VPX
VPX was founded in 1993 by Jack Owoc with one goal in mind – to produce the highest grade of sports nutritional supplements on the market. Simply put, the VPX line of products are geared towards serious individuals, who are looking for cutting-edge science and results. The management and staff of VPX/Redline hope that this installment of the annual Ft. Lauderdale International Film Festival will be the best ever! For further information on the film festival visit www.fliff.com and for cutting edge nutritional products, visit www.vpxsports.com.
SOURCE: VPX
VPX Appeals Court Decision Over Cytosport Lawsuit
May 10, 2009
If you’ve been following
the trademark lawsuit between Cytosport and VPX over the Muscle Milk trademark, you’ll find this post entertaining. We reported the ruling last week (click HERE if you missed it) where Cytosport was granted an injunction against VPX from marketing their “Muscle Power” RTD as Cytosport felt it was too similar to their “Muscle MIlk” RTD. Well the case has gotten interesting now because VPX has filed for an appeal to the court decision! Jack Owoc, CEO, Chief Scientific Officer, dude in the many of the VPX ads, and of course also the founder of VPX, explained that VPX was highly disappointed by the ruling:
“We are very disconcerted by the court’s ruling and think that it was misled in regard to Cytosport’s rights and the nature of the competition in our industry. The only similarities in our trademarks are the use of the word ”Muscle,” but there are more than 60 registered trademarks at the Patent and Trademark Office in class 5 alone containing the word ”Muscle.” ”Muscle” is commonly used in product and company names in our industry, in part because our products help build muscle. Cytosport never objected to the registration of our trademark, despite having an opportunity to do so, and the Patent and Trademark Office found no conflict between “Muscle Power®” and “Muscle Milk®.” We have never intended to confuse customers into thinking our product was Muscle Milk® -we want them to know it’s different and better! We point out in our advertising why Muscle Power® is a better product — Muscle Milk® contains 600% more sugar and a 183% more fat than Muscle Power®. Muscle Power contains 200% more fiber and 89% less carbohydrates. We prominently put our VPX logo on the top center panel and, the background, like most VPX products, is the specific 293 Pantone Blue color that consumers have identified as our brand for many years. VPX apologizes to its customers for any disruption this may cause, and we are committed to making our popular Muscle Power® drink available again to our customers and the public as soon as possible.”
So what do you think? Do you think it’s too similar or do you think VPX has a solid argument? Post your comment below.
SOURCE: Getbig.com
Meltdown Now Clinically Proven
March 19, 2009
Dietary supplements targeting fat loss and increased thermogenesis are flooding the market within the sport nutrition/weight loss sector, but do they work? While some isolated ingredients have been reported to be effective when used at high dosages, in particular in animal test subjects and/or via intravenous delivery, but little objective evidence is available when it comes to the effectiveness of a finished product taken by humans in oral form.
Meltdown Clinical Study Results
VPX has really stepped it up lately and funded a series clinical trials on their products which is a move that should be applauded. They are one of only a handful of companies doing such. A recent study published in the Journal of the International Society of Sports Nutrition 2009 reports that Meltdown increased the fat-burning hormone norepinephrine, increased fat breakdown and metabolic rate. This is great news for those looking for a fat burner with science backing it.
Meltdown RTD
VPX has also launched Meltdown in a portable RTD and mini “shots” which will be a huge success in the marketplace I’m sure. I received their new Watermelon flavor and the taste was unbelievable. According to the Nutrition Business Journal, the two areas growing most in the supplement industry are convenience and taste. Based on the Meltdown RTDs I tried, VPX has both of these variable nailed down.
SOURCE: Journal of the International Society of Sports Nutrition
VPX Issues $100,000 Challenge
March 5, 2009
I was on the VPX website to see what they were up to and I noticed something that I thought was interesting. They’ve issued a $100,000 challenge to ANY supplement company that can prove that their product is better than NO Shotgun at producing lean muscle and generating greater ATP production. The only stipulation is that “the proof” must take place in a double-blind University study. To do such a clinical study would cost tens of thousands of dollars so you can bet none of the small players will step up to the challenge, but it would make for some excitement if BSN, Nutrex, Cytosport, Gaspari, Ultimate Nutrition or some of the other big cats in the industry actually took VPX up on this challenge.
SOURCE: VPX.com
Redline Proven To Increase Reaction Time But Not Power
March 4, 2009
In a recent study published in the Journal of the International Society of Sports Nutrition 2009, the effects VPX’s Redline drink on reaction time, feelings of fatigue, focus and anaerobic power were tested. Unless you’ve been hiding under a rock, you’ve no doubt tried Redline. In this study, test subjects were provided with either Redline or a placebo that was similar in taste and appearance but contained no active ingredients. Following consumption of Redline or a placebo subjects rested quietly for 10-minutes prior to completing a survey and commencing exercise. The survey consisted of 4 questions asking each subject to describe their feelings of energy, fatigue, alertness and focus for that moment. Following the completion of the questionnaire, subjects performed a 2-minute quickness and reaction test and a 20-second Wingate Anaerobic Power test. They repeated the testing several more times and then results were tabulated.
Redline Improves Reaction Time But Not Power
Significant improvements in reaction performance, feelings of energy and focus were seen in those drinking Redline vs. those not. However, there were no significant differences seen in any anaerobic power measure.
SOURCE: Journal of the International Society of Sports Nutrition 2009, 6:2doi:10.1186/1550-2783-6-2
New Redline Xtreme Clinical Study
January 15, 2009
VPX’s Redline Xtreme was put to the test in a recent clinical study. Researchers tested the effect the drink had on reaction time which is important for anyone playing any sport. What’s also pretty cool is that all subjects in the study were competitive strength/power athletes so you know it’s relevant to type like us! In addition, the effects the drink had on feelings of energy, fatigue, alertness and focus were also tested. When the results were tallied, researchers found that those taking Redline Xtreme experienced a significant increase in reaction performance, and subjective feelings of focus and energy.
My Comments
Yes, that’s me beside the Redline truck! This pic was taken a while back when the supplement genius toured VPX’s company headquarters in Davie Florida. I must say their plant is unbelievably impressive. I think that if VPX had better marketing and better distribution relationships with GNC and the overseas market, they would be one of the top selling companies in the industry. In terms of innovation, they’re one of the best in the business. I also applaud VPX on being one of the few companies funding research on their products. I’d like to see their Florida neighbors BSN, Nutrex, Fizogen, Ultra Labs, CMI, Betancourt Nutrition, and Molecular Nutrition step up with their level of commitment to clinical research.
SOURCE FOR RESEARCH STUDY: JISSN
Anheuser-Busch Increases Energy Drink Focus
September 5, 2008
Beer manufacturing giant Anheuser-Busch who are also makers of the world famous Monster Energy drink have now created a subsidiary to their business called 9th Street Beverages that will specialize in energy drinks, high-end waters and other non-alcoholic beverages. Currently, non-alcoholic brands from Anheuser-Busch include 180 Energy , BORBA Skin Balance Water, Icelandic Glacial and Monster.
“With the success of our non-alcohol portfolio and opportunities to continue the momentum, we felt the time was right to bring further focus to this segment of our business,” said David English, vice president and general manager, 9th Street Beverages. “We have a great strategy and with the addition of a dedicated sales team, we’re excited about the future.”
Sales performance for the company’s non-alcoholic portfolio is up 77% this year.
Bad News For Supplement Distributors. Good News For Consumers.
In a previous post on SupplementGenius.com we discussed discussed how most supplement companies in the U.S. rely on large distribution companies like Europa and Boss to sell their products to the thousands of gyms in America. This is just ONE reason why supplements cost so much by the time you buy them in a store or gym. These distributors have been carrying energy drinks like Isatori’s Hardcore Energize Bullet, VPX’s Redline, Biotest’s Spike, ALRI’s Venom and many others. But it looks like Anheuser-Busch will now be entering these locations also with their own energy drinks. Of course, 180 Energy and Monster will be much cheaper though which will force sports supplement companies to lower their prices (finally)!
“Our focus will be on reaching new consumers in accounts where alcohol products are sold as well as accounts where alcohol may not typically have a presence, such as travel and transportation venues and ‘at-work retail’ and specialty accounts such as spas, gyms and health stores,” Mr. English said. “We’ll also continue working with licensed retail accounts to identify opportunities to augment the growth of Anheuser-Busch’s beer brands.”
The subsidiary will include a formal leadership structure for decision-making, along with a sales and marketing group focused on expanding distribution of non-alcoholic products.
SOURCE: Biz Journals
VENOM vs. REDLINE?
June 26, 2008
Imitation is indeed the sincerest form of flattery. Well it’s even more flattering when it comes from a beverage giant as large as Snapple/Dr. Pepper. That’s what VPX Sports of Davie, Florida should be feeling these days as their wildly popular REDLINE RTD energy beverage may have been “imitated” by Snapple/Dr. Pepper with their VENOM energy drink. Their RTD beverage will now come in a new 16.9-ounce aluminum bottle with a closure lid making it resealable so that consumers don’t have to drink it all at one time.
Darrell Bentley, senior packaging engineer for Dr Pepper Snapple, says, “…The new packaging for VENOM is resealable, portable and easier to drink from than a regular can. The large opening on the container allows the user to consume the beverage more easily/readily. Unlike energy drinks in cans, the resealable package also allows the consumer to enjoy the product during multiple occasions without concerns of carbonation loss or spillage.”
REDLINE HISTORY
Redline is quickly becoming one of the top-selling energy drinks in the nation. The original REDLINE RTD launched in a resealable aluminum can that is strangely similar to that now being churned out in VENOM. VPX was the first beverage company to have a resealable aluminum RTD can, but they were quickly copied by supplement company SAN with their “TIGHT!” RTD product. VPX later moved away from the aluminum-can to a high-quality plastic container a few years after their launch. The incredible success of REDLINE and the cool bottle design has been an inspiration to most sports-nutrition companies, and it looks like it may also be “inspirational” to large mass-market beverage giants too!
SOURCE: Dr Pepper Snapple Group